Newsweek calls these opening credits ‘the perfect amuse-bouche.’ I think they’re fantastic, even after going on a True Blood bender with my roommate this weekend and having to watch them ten or eleven times.
‘The sequence’s transitions were ... made with a Polaroid transfer technique. The last frame of one shot and the first frame of another were taken as a single Polaroid photo, which was then divided between emulsion and backing. The emulsion was then filmed being further separated by chemicals and those shots of this separation were placed back into the final edit. Eight different typefaces, inspired by Southern road signage, were also created manually by Camm Rowland for cast and crew credits, as well as the show’s title card.’ —Wikipedia
THE MAKING OF.